Case Study : Budchem

The Bud Group provides speciality chemicals for a broad range of sectors spanning food and beverages, industrial, pharmaceutical, mining, agriculture and so much more. They supply more than 100 different industries across sub-Saharan Africa, providing over 300 product categories.

Bud Chemicals & Minerals is one of four platforms within the group and focuses on the manufacturing, mineral mining, importing, stocking and distribution of chemical raw materials and related products.

The Brief

  • To create a professional and inviting office space that clients and colleagues can enjoy using.
  • The space should represent the new and unique Budchem branding elements with a larger than life feel.
  • To provide for additional space for internal meetings.
  • The interior aesthetics should include industrial elements that represent the Budchem service offering.

The Results

  • Inspired by the factories and mines of their chemical industry, Budchem’s interiors has a modern, industrial aesthetic that brings their brand to life, and creates a space where the brand can be fully experienced.
  • The industrial theme extends from the exposed, raw slab ceilings and full-height glass panels, ensconced in black metal frames, to warm timbers and fresh, smooth stone surfaces.
  • A base palette of teal, blue and warm grey, stimulated by the new Budchem branding guidelines has been incorporated in finishes and furnishings throughout.
  • Large-scale, styled photographs featuring Budchem’s industry, add a credence to the organised, functional yet welcoming offices.
  • Informal, easily accessible, collaboration areas have been very successful in encouraging impromptu discussions, inspiring knowledge sharing and bringing teams together, thereby developing the company’s social capital.

The Summary

Budchem employees can now work in a functional, professional, and modern office space that emblazons the hard working, natural elements of the Budchem brand. The office inspires collaboration and successfully encourages an integrated, happy and hard-working team spirit.