Case Study : Zenith Optimedia

The Brief

Zenith Optimedia (ZO) is the 3rd largest media company in the world and is the leader in trend forecasting. They have joined forces with Newcast, a small company with highly skilled staff providing a specialised service in branded content on TV, online and print media. ZO saw this as an opportunity to create a more suitable work environment and express themselves as the trend setting media agency that they are.

The Result

  • The design scheme reflected the character of ZO- corporate yet playful, International yet African.
  • The office spaces were allocated to have an optimal and easy flow, using natural light throughout the space.
  • Meeting spaces in numerous sizes and configurations to meet various needs for both internal and external meetings were provided.
  • Staff breakaway areas provide access to the external atrium so that employees can enjoy the beautiful garden and natural light.
  • The lunch room opens up onto the collaboration areas and atrium for functions, to help build staff morale.


There were many special features used in the design that uniquely describes who ZO are- statement signage in reception, screen design in reception with TV’s showing live feeds of media and entertainment, blue pod design which is the meeting/collaboration area, chalkboard design on the walls and furniture in the lunchroom. We created an office environment for ZO that communicated their company culture and inspires employees to be more productive.